Client site /Miut Noir
Menswear shop in Egyptian cotton, in English and Arabic
Overview
An online shop for a men's clothing brand that makes high-end essentials in pure Egyptian long-staple cotton: polos, T-shirts, shirts, jackets, knitwear and hoodies, each cut oversized or fitted, each garment in one solid colour and offered in four or five colours. The first collection is in preparation.
Visit the site
Every piece is described by its cloth
The brand arrived as three images: the logo, a mockup board and a leather hang tag. We traced the logo to vector without redrawing it, and corrected the tagline's spelling with the owner to "Clothing as timeless as the Sphinx". The logo lives on the leather hang tag alone, so nothing is printed or sewn on the clothes. The story on the site rests on sourced facts: Egypt's cotton varieties are named Giza and a number, and they are developed in Giza, where the Sphinx stands.
The shop is organised the way the best menswear sites are: a campaign photograph first, a collection you can filter by category and by cut, and product pages where choosing a colour changes the photograph. Every piece's pictures follow one plan: in the studio, on location in Egypt, full length, turned and close up, and every colour on the same man in the same pose. A switch in the header turns the whole site from white to black, and every page exists in Arabic, laid out right to left.
On a phone
Most people meet a site on a phone first, so we design the phone layout on its own instead of shrinking the desktop one.
What we built
- Two languages, thirty pages
- Home, collection, twelve product pages and About, in English and in Arabic
- A white and a black version
- The visitor's choice is remembered and set before the page paints
- Colour on the product page
- Choosing a colour swaps the photograph, the colour's name and the page link
- Five photographs a piece
- Studio, on location, full length, turned and close up, and every colour shown the same way
- Filter by category and cut
- Polos, T-shirts, shirts, jackets and knitwear, oversized or fitted, combined
- Nothing invented
- Prices, sizes and the cotton variety wait for the brand's own figures, and the photographs are labelled as concept images
